Citeel Deploys Elevator Consulting for Entry into the Indian Market

Citeel has initiated a structured exploration of the Indian market by deploying Elevator Consulting as a strategic advisory partner. This engagement marks the first formal step in assessing the feasibility of establishing a presence in India.

Beginning January 2026, Citeel and Elevator Consulting will work together to evaluate potential market entry options. The scope of this collaboration includes analysis of market dynamics, regulatory considerations, operational requirements, and potential partnership models relevant to Citeel’s business.

India represents a large and complex market with significant regional, regulatory, and operational diversity. Rather than pursuing immediate expansion, Citeel has chosen a phased approach focused on analysis and preparation. Elevator Consulting will contribute local market insight and on-the-ground perspective to support informed decision-making throughout this evaluation phase.

At this stage, the objective is not direct market entry, but to determine whether and how an Indian presence could align with Citeel’s long-term strategic direction.

This initiative aligns with Citeel’s broader objective of building a geographically diversified footprint over time. Exploring the Indian market forms part of a longer-term plan to establish operational or commercial presence across multiple continents, subject to market suitability and strategic fit.

India is being assessed as one of several regions where local engagement and regional relevance may increasingly support Citeel’s future growth.

From January 2026 onward, the joint effort will focus on market and sector assessment, review of the regulatory and compliance landscape, evaluation of possible entry structures and timelines, and analysis of associated resource and cost considerations. Findings from this phase will inform subsequent decisions, including whether to proceed with a pilot initiative, partnership, or formal establishment.